Cynthia Marchant’s Blog

We are up to Question 4 for selling your Carmel Indiana Home.  Be sure to check out the full Top 5 questionsposted on March 1, 2009.  The question is do you think Print or Internet advertising is best.  This is a timely question since the Homes and Land glossy magazine landed in my IBJ today. 

The reality is that 87% of all buyers search for homes on the internet and will not look at print, up from 42% in 2003.  In fact some studies show that people searching for homes through print media declined 50% from 2003 to 2008.

There are reasons for this; by the time a print magazine is distributed, many houses are at the wrong price, withdrawn or even sold and no longer available.  Print is not reliable.  Most buyers want to see the yard, see the kitchen and other parts of the house; print does not do this.  Print give us only one picture and the Realtors® embellishment.  As the Internet has become more popular, fewer advertise in print making the selection minimal.

I think choosing the internet over print is not a surprise.  What you may find surprising is how the internet is being used or not being used to sell your Carmel Home. 

I did a quick search for Carmel Real Estate and found 172 homes for sale between $250,000 and $350,000 and less than 25% of them had a virtual tour.  Since virtual tours “feed” other internet sites, it is no surprise when you pull Carmel Indiana Real Estate on Realtor.com that only 27% of the homes listed in this same price range have more than 10 pictures with them.  It still amazes me how many Carmel Homes don’t have a single picture or one still with snow on the ground!  You want the best Carmel Realtor listing your home to avoid such basic mistakes.

My process in listing a home (after it has been staged) is to hire a professional photographer to take both the still shots and the virtual tour.  I then load it to various websites; I pay an additional premium to have better placement and more pictures on Realtor.com and also pay a premium to have better placement on Trulia.  I also will have it listed on the DuPont Registry (when applicable). Check out this listing on a current Carmel home listed with us!

I also employ use of html language to gain placement on Craig’s List and other sites. 

The goal is to sell your Carmel home and you are paying me a fee to get the most exposure you can get to sell it quickly and at the best price.  The days of sticking a sign in the yard and hoping for the best are over.  You need an experienced Carmel Realtor®who knows how to effectively use the internet to showcase your Carmel home to sell. 

Search Carmel Indiana Real Estate by Neighborhood

Search Carmel Indiana Real Estate by Price

Cindy “in Indy” Marchant - Carmel Real Estate Agent
Keller Williams Realty Indy Metro NE
Carmel IN Real Estate Website
317-290-7775